How Meritocrat Was Built Without UX, Funding, or a Product Plan
Most startups begin with a clear roadmap.
Product managers create wireframes.
Designers prepare UX flows.
Developers implement a carefully documented specification.
XO Caliber did not begin that way.
In fact, the product started before the product even existed.
The Name Came Before the Idea
The first thing that existed was the name: XO Caliber.
At that time, th…
